Click & collect options available at checkout.

Electra Loft 7i Ladies


This is your city. Ride like it. The Loft™ 7i is a lightweight commuter that puts the fun in functionality. 700c wheels and a foot-forward, upright riding position provide optimum speed, comfort and control. This modern-day classic is built to ride. It’s lightweight. It’s durable. It’s comfortable and designed to handle the rigors of the streets.



Flat Rate Shipping

This is a shipping service only for the bicycles we sell. It is for whole bicycles only. Parts and other smaller items ship regular postal mail.

Click & Collect

Bike collection during your chosen collection day and time.


Book your drop off slot using the “BOOK NOW” button inside.

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Flat Foot Technology®

Flat Foot Technology® has been awarded not one, but two patents. Yeah, kind of a big deal. You really need to ride an Electra to feel it, but the overall benefit is comfort and control. It provides an upright, relaxed seating position with proper leg extension that allows you to plant your feet flat on the ground whenever you want or need to.

Internal Gear System

Internal or i refers to a system that houses all the gears inside a weatherproof rear hub. Internal multi-speed hubs are available in 3, 5 or 7-speeds and have wider gear ratios. Internal gear systems are low-maintenance, easy-to-use and allow you to change gears without pedaling or even standing still. It’s not magic, it’s engineering.

Product Specifications

Frame Electra Loft 6061-T6 aluminum, Flat Foot Technology
Fork High-tensile steel uni-crown
Front hub Alloy, 32H, nutted
Rear hub Shimano Nexus 7 speed, 32H
Rims Alloy double-wall w/machined sidewalls, 32h
Tyres Mixed tread 700x35C
Shifters Shimano Revo 7-speed twist shifter
Crank Forged alloy 170mm, alloy 46T chainring & guard
Bottom bracket Sealed Cartridge
Cassette Shimano 20T
Chain KMC 410 nickel plated
Pedals Alloy w/non-slip tread
Saddle Retro leatherette, dual spring
Seatpost Alloy micro-adjust 27.2x300mm
Handlebar Electra custom bend alloy low-rise
Grips Hand-stitched leatherette
Stem Alloy, 25.4 quill
Head set 1″ steel threaded
Brake set Alloy dual-pivot brakes w/adjustable-reach alloy 4-finger levers
Extras Ring lock mounts, dual water bottle/accessory mounts, stainless steel and anti-rust hardware
Weight 14.74 kg / 32.5 lbs
Weight limit This bike has a maximum total weight limit (combined weight of bicycle, rider and cargo) of 136 kg (300 lb).